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The Price Books API: the full discussion

July 21, 2026

3:29

Price books are reachable from the public API now: create, update and organize pricing catalogs, assign products and prices, and associate a price book with a deal without going through the UI. It matters because pricing usually lives in an ERP, PIM or CPQ system and hand-syncing it into HubSpot rarely survives. Chris: "The more manual the process is, the less likely it's actually happening at all." Casey reads the shift from "Just use HubSpot" to how can we integrate.

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