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The Obsession That Makes Bad Marketing

July 13, 2026

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"this obsession with getting to people before they know they need you" is named as the same instinct behind bad scoring models and bad cold outreach, in one sentence. It comes in a conversation about ChatGPT ads that matched an ad to the wrong need entirely. The pull is to tell someone they need you before they know it, and that is the habit producing the bad work.

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