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The Microsoft Ads integration: the full discussion

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Microsoft Ads now connects to HubSpot, bringing reporting and attribution in alongside your other ad channels: how many contacts have interacted with your ads, and the ROI of the deals associated with them, which cannot be measured using Microsoft Ads alone. Casey has watched this one gap stop teams from using HubSpot ads at all, because if a main ad platform could not report through it, none of the rest of the reporting was as useful.