MediaClipThe Road to UNBOUND

John Cena's INBOUND Surprise

May 20, 2026

We had to talk about the John Cena surprise on Road to UNBOUND — you literally could not see him coming. That's the kind of moment this event lives for. The next one's at UNBOUND in Boston: unbound.hubspot.com.

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Reading the Signs

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy