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Good Friction vs. Bad Friction

July 10, 2026

0:40

You can rename a pipeline stage by right-clicking it in the board view, and that change carries across HubSpot. Casey is not sure the convenience is free. She brings the distinction she uses in sales enablement work: good friction and bad friction. Having to go to settings and find it is good friction, "because it means you're thinking about it" instead of just doing it.

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