4:17
HubSpot suggests point values for high-impact events, and Casey's objection is that a number alone carries no meaning. Twelve points against what? A 100-point scale and a 10,000-point scale make the same suggestion mean different things, and the number that matters is the threshold where you hand a record to sales, not your maximum. Chris on the trap: one click on add to score, then real cleanup work after.
The next step