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Everyone changes because of AI except the CFO

July 20, 2026

0:30

Chris, reading his own post on air: the most important debate right now is not between AEO folks on LinkedIn, it is between AEO and finance teams. Hours, effort and headcount are the wrong math for AI-assisted output, he argues, and everyone in the business is expected to change because of AI except the CFO. "Measurability is great until folks start making strategy decisions just to get it." He wants finance building AI-native measurement frameworks, not reapplying the old ones.

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