MediaClipThe AI-Native Shift - Beyond Industrial Defaults

Every new team starts over

October 21, 2026

0:54

The team you set your CRM up for probably won't be there in two years.

My co-host Trisha Merriam works in B2B SaaS, where she says the turnover of sales and marketing teams is "every 18 months or so."

"Whatever you set up today… the team that was set up for, they're not going to be here two years from now. And that team walking in isn't going to understand what's there."

"It all just needs to be explained over and over and discovered over and over again."

Write it down for the team that hasn't arrived yet.

Share thisPost on X(opens in a new tab)Share on LinkedIn(opens in a new tab)

Where this came from

The Right Context at the Moment of Choice — AI Readiness, Part 3

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy