MediaClipThe AI-Native Shift - Beyond Industrial Defaults

Can I find it?

October 21, 2026

0:36

If your marketing lives on LinkedIn and email and the person you want to reach lives on Reddit, they'll never see it.

That's the first question I put to the right context in Part 3 of 5 of our AI Readiness conversation: can I find it?

"If the marketing strategy is on LinkedIn or email, and I live on Reddit, I'm never going to see it. Ever, right? But then if you figure out, oh, I'm on Reddit, let me go put it over there and you'll be exposed to it."

Before you work on the message, check that it's where they already are.

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Where this came from

The Right Context at the Moment of Choice — AI Readiness, Part 3

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy