Teaser: Fractional AI Orchestrator: The Role Your Org Chart Doesn't Have
September 9, 2026
Every company I talk to has someone in charge of marketing, finance, people. Almost none of them have anyone named for AI.
My co-host Trisha Merriam checked her own client portfolio live on the show this week — every account, no exceptions. Nobody's been named. Everyone's flying blind.
My co-host Erin Wiggers has been the person filling that gap for one of her clients, and what she said next changes how I'd build the role: it isn't one more job stacked on top of someone's real job, and step one isn't architecture at all.
I said the line that's stuck with me since we recorded it: AI scales whatever is already there.
If you don't have anyone in this seat yet, this is the conversation to watch before you hand it to whoever's most technical.
Full episode: valuefirststudios.com — The AI-Native Shift, Beyond Industrial Defaults.
Where this came from
Fractional AI Orchestrator: The Role Your Org Chart Doesn't HaveWatch the full conversation this clip was pulled from.
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