MediaClipThe AI-Native Shift - Beyond Industrial Defaults

Not using it is a choice

September 9, 2026

0:47

When someone on a team isn't using AI, the instinct is to ask what would convince them.

My co-host Erin Wiggers asks something else first.

"Because at this point, you know, if you're not using it, that's a choice. And there's a lot to learn from that choice."

Next time someone on your team is holding out, ask why before you push harder.

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Where this came from

Fractional AI Orchestrator: The Role Your Org Chart Doesn't Have

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy