MediaClipThe AI-Native Shift - Beyond Industrial Defaults

Step one is not architecture: Trisha's surprise and 'my first question is why'

September 9, 2026

3:15

My co-host Trisha Merriam said out loud what she didn't expect: that step one for an AI strategy is asking people what they think AI is good at, not touching the roadmap yet.

Her harder question came right after: what do you do with a team that barely uses AI at all?

My co-host Erin Wiggers answered with a method, not a mandate.

"My first question is why? Because that's going to be more informative than what do you think it's good at or not good at?"

Before you build anything, ask why nobody's using what you already have.

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Where this came from

Fractional AI Orchestrator: The Role Your Org Chart Doesn't Have

Watch the full conversation this clip was pulled from.

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy