Nobody hired for this seat: how the engagement started and the two qualifications

My co-host Trisha Merriam asked my co-host Erin Wiggers the question everyone watching probably has.

"What did they, what was the original request or ask? Because was it, we need a fractional AI leader? Did it start out like that or did it start out as something else that evolved?"

It started as ordinary HubSpot build work. The conversation just kept turning — until the two things that actually qualify someone for the seat became obvious: real technical depth, and an opinion nobody talked her out of.

If you're looking for who should own this at your company, that's the pairing to look for.