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This is like attributing electricity

July 20, 2026

0:20

Credits are only the part of AI spend that lives inside HubSpot. The rest sits outside it - a 200-dollar-a-month Max subscription, for one - and that spend is not credits, it is tokens. Chris on trying to build one attribution model across all of it: "It's like attributing electricity." His worry is not the accounting difficulty. It is that per-team credit ledgers start getting in the way of teams working together.

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