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Industry best practices become tropes very quickly

November 4, 2026

0:46

"Every post avoids both common and uncommon AI tropes and adheres to industry best practice." That's the update's pitch for HubSpot's social post tool, as I read it.

Guess what: "some of those industry best practices become tropes very, very quickly." So "don't ensure." "Come on, that's a promise you can't keep." You're asking AI to do it, so "are you setting up all of the context behind these posts?"

"Man, that's a big promise."

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