MediaClip

Our lead object is called an interest object in our model for that reason

November 3, 2026

0:31

A company showing up in buyer intent is interested. That is a different thing from ready to buy. It's why, in our model, the lead object is called an Interest object: "you can be interested in something, but have no need for a call or no need for next steps."

Interest is what we want to catch, "one hundred percent unrelated to whether or not they're ready to buy or not until other stuff, other context happens to show that they're engaged."

Share thisPost on X(opens in a new tab)Share on LinkedIn(opens in a new tab)

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy