8:19
Ever had a form that needed a separate box for every kind of subscription? Oaks was the most excited person on our show about the fix: one form for an audience segment, check the subscriptions, one submission.
His words: "That is what I am excited about." Mine are quieter. Fewer boxes is easier for the person filling it out, and "if you show up in the world in a good way and deliver value," complaints drop.
The form can be one box. Whether you have permission to change the words in it is a different question, and that one is worth asking before you build.
The next step