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What do you need a marketplace if you can just build this?

October 30, 2026

0:36

Madelyn asked whether App Builder connects to the marketplace idea from last year's INBOUND. Here's where I landed: "what do you need a marketplace if you can just build this."

A marketplace is still worth paying for when you want plug-and-play, because someone else has done the testing. For security and compliance, that's the case for it. Otherwise, the moment you can describe the thing you want and get it: "yeah, go build it."

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

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