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Broken processes create broken automation: five minutes before you turn it on

October 29, 2026

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If you have workflows that start whenever a new contact is created, read this before you turn on creating contacts from logged emails.

Trisha Merriam made the point on air: "broken processes create broken automation." Her advice: "here's one area where I would say don't just turn it on, like, spend five minutes thinking about this."

Five minutes on the rules before the workflows start firing.

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