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A canceled meeting in the middle of a day on the road is dead time, unless you can see who else is nearby. That's the idea behind HubSpot's new mobile map.
Zach Hussion remembers it from the field: "I remember my days of being a road warrior, having a lot of windshield time, driving around to a bunch of appointments in some city in the U.S." And "whatever can go wrong will go wrong… this person canceled on me or rescheduled."
His takeaway: "being able to say, well, who else is in the area and being able to segment them a little bit too."
The next step