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Communication or project management?

October 28, 2026

0:45

Why do teams build a custom object called events? Because "marketing events has not been really easy to use. Not been a full fledged object."

A good way to think about HubSpot's new marketing event workflows: are we trying to do communication, or project management? "Project management hasn't really been a thing." If you can wrap your mind around that, "it starts to make sense why you'd want to automatically update a campaign based on what's happening with the marketing event."

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