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No addresses on company records, no map

October 28, 2026

0:49

Map tools only help if your CRM data is in shape. Zach Hussion on what has to be true before HubSpot's new mobile maps are useful: "you have to have the right data and it has to be clean."

If you don't have addresses on company records, "this doesn't work." If your lifecycle stages aren't "sorted out and cleaned up and automated," you can't quickly see who your customers are, who's an opportunity and which leads are around.

Even then, "you could pull up a whole map of potentials, but there's probably only a small percentage of them that really make sense to go visit right now, like today, based on where they're at."

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