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Nothing in lifecycle stages comes after customer

October 27, 2026

0:24

Where does someone go in your CRM after they become a customer? My argument, before I had read a word of HubSpot's Customer States update, was that it exists "likely because there's nothing in lifecycle stages" for what comes after someone becomes a customer.

Here is how I picture the thinking: "should we create something separate or should we add post-customer lifecycle stages?" And then: "we're gonna call them lifecycle states, available states."

If you have felt the stop at customer, that is the gap states are aimed at.

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