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If you have ever bolted extra properties onto lifecycle stage to describe what is happening with a customer, Ryan Ginsberg has been there. His first reaction to Customer States: "tons of value with an update like this for people who are managing the help desk or responsible for anything after the sale is done."
What he remembers: "lifecycle stage never captured the whole story. We had to constantly use additional properties to capture all of these values." And most of the time, "it's via a workflow automation, or you do need some sort of monitoring layer on top of your HubSpot to help power all of this in any meaningful way."
That is the gap Customer States is trying to close.
The next step