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Could every customer state get its own agent?

October 27, 2026

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Once a customer state is defined, who acts on it? Ryan Ginsberg had two ideas while we looked at Customer States and Breeze. One: "I could have dedicated agents for each of those customer states, trained on what my context and processes are." The simpler one: "you just attach customer agent on it, who is then aware of your customer state to then manage the back and forth."

Both are Ryan's ideas (customer agent is HubSpot's AI support agent) for how it could work, not a description of the update.