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If you track how your brand shows up in AI answers and Claude was never in the report of HubSpot's AEO (answer engine optimization) tool, here is my read on why. Per the update, the tool's premium engines are Claude, Google AI Mode and AI Overviews.
ChatGPT, Gemini and Perplexity "have the DNA of SEO and search built in." Claude was "one of the last ones to get in on the search game." I said "that's not how [Claude] works," so "if you approach it in that way it likely not gonna have the results for you." It is an AI engine, not a search engine.
One caution on the two Google engines: "you're not in charge of Google AI Mode and Google AI Overviews at all." Put your energy where you can steer.
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