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What if the thing you are nurturing with isn't a sequence of messages at all? Joshua Oakes's shift: "we need to stop thinking about it as the messages, the specific hard-coded messages, even with personalization tokens, in the order we send them in."
The better question, as he put it, is where what the customer wants and what you want actually line up, and how the information in your CRM shows you whether there is a fit.
What you get from that is a better place to start than the next message in the sequence.
The next step