MediaClip

Most of the work is unwinding the existing process

October 26, 2026

0:34

When the tools get more capable, the building gets easier and the hard part moves. Joshua Oakes, who said he is in the middle of this on a couple of projects: "I will testify that 95% of the work is unwinding the existing…" That 95% is his number, from his own work.

The questions he asks along the way: "What's the process here? OK, but what's the intention behind that process?" That is how he finds where the real checkpoints are.

If you are about to automate a process, start with why you do it that way.