0:44
Spend your email credits the way you spend drink tickets. I put the choice this way: "Do you want to use those credits to send a generic email or do you want to send the best personalized emails you've ever seen?" And a correction on the math: "I shouldn't say one credit, it's going to be more than one credit."
Madelyn Donovan had the better version: "Do you want to use one ticket to get a well drink or do you want to use three tickets to get a really, really good margarita with salt on the rim? Maybe spicy." Her price list: "Two tickets is maybe like beer and wine."
Decide what a credit buys before you spend it.
The next step