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Want the people who missed your event to feel what they missed? Madelyn Donovan and her team did it with cards: "we wanted to have physical cards for the event, but they had QR codes on the back that redirected to the website." The cards are HubSpot themed tarot: "in tarot decks, there's traditional sets of cards. So we tried to make HubSpot-y marketing renditions of the cards that kind of related to the original."
Her invitation for anyone who couldn't be in the room: "If you have FOMO and you want to experience some of this."
A physical card with a QR code on the back is a small way to bring an in-person event to the people outside it.
The next step