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Keeping a customer costs less than finding a new one

October 23, 2026

0:45

What do you do once the sale is done? Zach Hussion on the effort many teams skip: "now we have customers and we all know how important it is to keep those customers happy and coming back and growing, and staying top of mind with them and getting their issues resolved quickly and providing a positive customer experience. So many people just don't put enough effort or emphasis on that piece."

His reminder: "It's been studied so many times. How much money does it cost you to keep someone versus finding a new person to replace them? Of course it costs you a lot less to keep a current client happy and going."

And the surprise: "I'm still surprised that there aren't more teams that really embrace Service Hub as much as they could."