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If your segments are just imported lists, they serve no purpose

October 23, 2026

0:44

It's easy to chase the new, shiny objects while the basics sit untouched. So take a minute and open your segments. As I said: "what's the worst thing for us to see? Is that all those lists in segments are imports." Madelyn Donovan's reaction: "literally useless. Literally, it serves no purpose. You just imported."

"Take a minute, set up your segments. Go check out what you have."

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