HubSpot Horoscope with Madelyn Donovan: it's Scorpio season, so read the snippet before you believe the signal
October 23, 2026
Read the snippet before you believe the signal. That's the line from Madelyn Donovan's HubSpot Horoscope, her standing Friday segment on the show, and it's good advice for any new analytics: "You always wanted the receipts."
Scorpio season runs "October 23rd through November 21st," and her reading is built on three HubSpot updates. Segment Sentiment Analysis, in private beta for Sales and Marketing Hub Professional and Enterprise, reads the calls, emails and notes on a segment's members and pulls out competitor mentions, pricing objections, budget signals and product feedback, each with the snippet that produced it. Upgraded Social Analytics adds ready-made ROI reports on Marketing Hub Professional and Enterprise. And in ads, the renamed Conversion Events tab now flags errors and shows seven day metrics.
Madelyn also read the note from Hannah, the Oracle: "Scorpios are like the hard outside but soft inside water sign. They feel very deeply but have difficulty showing it at times." As a Scorpio moon herself, Madelyn's verdict: "It's very accurate."
Whenever a tool gives you a signal, ask to see the snippet behind it.
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