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Just start throwing your net out

October 22, 2026

0:24

Maybe you're holding off on creating content because someone you know is already doing it. Zach Hussion had been thinking about this the other day, and he used me as the example: "oh, I can't do it. Chris is already doing it."

His answer: "Chris has a whole different audience than I have. We know different people. We're connected to different people." So "just start throwing your net out."

My take: that's how we solve the awareness gap.

If the topic is already covered, your audience may still be a different one.

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

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