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There is no such thing as a standard integration

October 22, 2026

0:45

The word "standard" in front of "integration" does a lot of work, so I said it plainly on the show: "there is no such thing as standard integration, in most cases."

Here's the part that drives me crazy: "you have people that don't know how to do this. They know their own system and it's like, oh, well, those tickets do whatever in HubSpot, but we have repair tickets over here. It's gonna work completely different. We need it to be the exact name every time." These systems "are so complex, standard integration need not apply."

If you're connecting two systems, start by listing where the same word means two different things.

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