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When someone wants to skip a step that matters, a good partner says no. Zach Hussion described telling them "it's a critical step. We can't skip that step," and if they won't do it, "we're not the right partner for you."
His worry about letting an assistant build in HubSpot: "I don't know how good AI is going to be at pushing back on certain things when people say, no, I don't want to do it that way." Then the line that stuck: "AI is not going to say that. They're just going to say, yes."
If you're letting an assistant build your setup, ask what it will refuse to do.
The next step