0:48
A sentiment read on one company tells you less than a read across companies that look alike.
There's a difference between company records "sitting on islands," each with its own individual sentiment analysis, and cohort analysis, where "all of these companies exist in the same space." I would hope and imagine that "people can use different words across those companies in those conversations that mean the same things and they won't be these different buckets."
What you want to be able to say is: "this topic is being understood or the sentiment is high, and we're not getting distracted just because people are using different words to describe their experience."
If you're reading sentiment one record at a time, that's the island.
The next step