Social post published? Casey built the workflow by hand and Breeze built it for me
October 20, 2026
A social post going live can now start a HubSpot workflow, and the first thing most of us will build is a ping to the team.
The update adds two ready-made workflow templates, one for Slack and one for email, plus guidance on using broadcast status, channel and post URL in your own workflows.
Casey Hawkins built hers from the template on her screen while I had Breeze Assistant build the same thing on mine, and we ended up in the same place. Her first read of the update: "I don't know why I need to do this." Her take on pinging the team every time you post: "that won't get annoying at all." Ryan Ginsberg's: "Send it to my dad."
Ryan also said, "There's probably more to this." A notification is one step. What comes after it, like suggested replies and what-to-do-next steps, is where Breeze Actions and Breeze Agents come in.
When I say "use ten percent of the energy that you spend on email, on social, and you will see results," this is the kind of step I mean. Have a strategy first, then build.
The next step