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Social is part of AEO. Email, I'm pretty sure, is not.

October 20, 2026

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Social is on the table for every company in the world, and I'm pretty sure email is not part of AEO.

AEO, answer engine optimization, is getting found in the answers AI gives people. HubSpot is trying to help you with it, and I think Reddit and TikTok connect in there too.

My words on the show: "Social, probably on the table as an opportunity for every single company in the world. It's going to be a central part of AEO moving forward."

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