0:35
If your dashboard top bar is full of activity counts, here is the rule to borrow.
I asked Joshua Oakes, who we call Oaks, what he puts in the top bar. He says a person is going to have "a handful of metrics, four metrics like that, that are the ones that they are looking at."
His main rule of thumb: "I do everything I can to not put an activity count of any kind there." Something like number of outbound calls made, he says, "those are false metrics."
What goes there instead is simple: "We want to move outcomes, not actions."
The next step