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Get ahead of the gaps that lose trust when a new data source lands in HubSpot

October 19, 2026

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When a new data source lands in HubSpot, people notice the gaps before they notice the data.

Take Shopify. It's "coming in a very specific way that's probably not like your B to B way," and you start to see the gaps. "Those are the kinds of gaps that lose trust in the system very, very quickly."

The good news is that you don't need to be an orders expert to help: "if you can get out in front of those even if you've never looked at orders before," you have a better chance of getting the buy-in you need. Start by testing, and notice what's missing.

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