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The data model was a bet that getting it right wouldn't be fleeting

October 16, 2026

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There are a lot of shiny objects and credits right now, and the data model is still the part I keep coming back to.

When AI started approaching, the data model was a bet. We didn't know how it would play out, but the bet was that "getting the data model right was not going to be a fleeting thing." Without it, "AI has a very hard time helping you." And "that's turning out to be true."

The good news is you already have access to this. The data model comes with whichever form of HubSpot you're paying for, "including free." Getting it right is where I'd put the effort first.

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy