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Don't have empty seats and unused credits

October 16, 2026

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There is one outcome of the seats-to-credits swap I'd work hard to avoid.

If you've used HubSpot heavily and have a lot of data and context in it, there's a big opportunity to start using Customer Agent. That is where credits could go. But this is what I don't want you to do: "Have empty seats. Not know what you're going to do with the credits and then turn them into credits and then not use the credits either."

So think it through before you convert anything. The credits should have a job.

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