Tags look like a small feature until you notice how much you build on them.
HubSpot raised the limits on pipeline object tags: Starter goes from 20 to 30, Professional from 40 to 50, and Enterprise from 80 to 100. It applies to the whole portal, and Free has none. Trisha Merriam asked whether this is different from deal tags. Casey Hawkins explained that these are the evolution of deal tags, and now you can tag anything.
My read is that it follows the recent change from a limit per pipeline to a limit for the portal. I also think there is a lot behind tags. They work a lot like scoring and segmentation when you set them up, and showing them on a Kanban board can get complex. For more on deal tags, Joshua Oakes is the deal tag guy.
The next step