Teams put enormous energy into email, and I keep wishing some of it went to conversations.
My stance on the show: all that energy goes into the infrastructure behind consent for email as a channel "when we know email is getting destroyed by AI." It's harder to crack, and Gmail and Microsoft are getting better at stopping you. "Read the tea leaves," I said. "Maybe you should just go be a part of a conversation" and not force your way into inboxes.
Trisha Merriam pushed back, and I think she's right: "you're also making an assumption that people are only using email for cold email." Plenty of people have subscribers who chose their content, and it is "vitally important" that they still adhere to consent. Both are true for me. Casey Hawkins and I both have a lot to learn from that.
The next step