MediaClip

From the SEO days to the AEO days, it's part art, part science

0:50

Nobody gets to see the full recipe behind what search and AI decide to show. That was true for SEO, and it's true again.

Zach Hussion put it on the show in a way I keep repeating: "from the SEO days to the AEO days." You can follow breadcrumbs. "It's part art, part science."

His practical advice for HubSpot's AEO tool: take it with a grain of salt, and treat it as "one data point in a handful of them" when you decide what to optimize.

Share thisPost on X(opens in a new tab)Share on LinkedIn(opens in a new tab)

The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
  2. Practice with peersvaluefirstcollective.com(opens in a new tab)
  3. Teach the next personthe Academy