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Push button, get cookie is how not to use the AEO tool

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A new switch in HubSpot's AEO tool is tempting to flip and walk away from. I'd slow down first.

The AEO tool tracks whether AI answers mention your brand, and turning on premium engines means a lot more tokens flowing for HubSpot. My ask on the show: "please do not approach this tool from a push button get cookie perspective."

"the level of complexity on that surface right now is insane." Give yourself time to learn how it works before you read anything into the numbers.

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