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Turn on premium engines in the AEO tool, just don't treat it like a push button

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If you want to know whether your brand shows up when people ask AI about your category, HubSpot's AEO tool just got a lot more useful.

Premium engines adds Claude, Google AI Mode and Google AI Overviews to the three engines it already tracked. Casey's reason for turning it on: "if anyone wanted to see if they were showing up for Casey Hawkins, they need this premium pack."

My caution: "please do not approach this tool from a push button get cookie perspective." Read it for trends, the way we had to with email open rates once Apple started auto-opening emails. Zach Hussion brought the long view, from the SEO days to the AEO days, and I'd add that it takes real work to become a trusted brand in the training data. Learn it first, because there is a lot of power in understanding it.

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