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Have a plan before you turn it on
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The second you connect a channel, things start happening whether your team is ready or not.
Zach Hussion gave the best advice of the show on the new consolidated channels page: "people just crawl, walk, run. Just make sure you have a plan before you turn it on."
His example: "the second you add the tracking code, it's going to start picking up your forms if they're non-HubSpot forms and contacts are going to start flowing in potentially." Decide who owns the follow-up before the conversations start arriving.
The next step