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Bad context is worse than no context

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One piece of bad data can send you down a rabbit hole you didn't plan on.

In September, HubSpot showed me some misinformation about my own business while I was getting set up in the AEO tool, which tracks whether AI answers mention your brand. I spent a good while figuring out what happened, and I learned a lot about how this stuff connects.

The lesson is the same as always: start at the foundation of data and context. "bad context is probably worse than no context in some of these situations where you're just asking AI to do stuff." If you don't know where the context is coming from, that's the part to check first.

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The next step

That's the moment. Here is how you make it yours.

Build something realTake what you learned and build something concrete. valuefirstagent.com is where your build becomes a working agent.valuefirstagent.com(opens in a new tab)

And then, the rest of the path:

  1. Join the conversationainativehumans.org(opens in a new tab)
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